Content marketing is a form of advertising and marketing regarding the development and spreading of internet content. This could be items like online videos, websites, blogs, and social media articles. It isn’t used to explicitly market a brandname but is designed to activate an overall interest in these products or services that are being advocated. A good number of businesses are paying much more focus on this idea and therefore are expending additional resources on it. Health care professionals are in business so can be in addition considering content marketing as a technique to market the issues surrounding the sort of clinical services that they provide. Podiatric physicians aren't any different for this and so they can be seen as broadly promoting content material which is connected to foot difficulties and the kind of work that podiatric doctors do. Obviously the benefit for the individual organization is the higher appreciation of the services which is available from the Podiatric doctor. A full episode of the podiatry related live show streamed via Facebook was focused on the issue of content marketing. PodChatLive is a monthly live chat show which is co-hosted by Ian Griffiths in United Kingdom in addition to Craig Payne via Australia. Ian and Craig have a different guest they speak to in each show and respond to your questions and responses live on Facebook. Following the live, it this then edited and put onto YouTube.

In the show of PodChatLive and content marketing and advertising Ian and Craig were joined by Nina Lansdowne from the company known as Word Prescription to speak about content marketing and advertising for podiatry practitioners. She was a podiatrist prior to starting her company, thus has expertise to get the two with each other. Nina provided some good information about just what negative and positive content is, tips on what a podiatrist’s internet site main page and biography/about us pages could consider looking like along with tips for blogs and newsletters. There were also a discussion about how not to break regulations and get on the bad side of the government bodies in Australia where Nina is based. The important information was possibly appropriate around the world