When building up a brand, a business owner focuses on several things including marketing collaterals to spread the word out. Out of those collaterals, a business card is one that combines your business, brand, and personality into one. This makes your business card one of the strongest marketing materials that you personally hand over to prospective clients on/before meetings.
That’s why a business card should carry the right appeal to stay in your client’s mind for long. This card needs to be perfect in two aspects, the visual and tactile approaches.
The Visual Appeal
This should be the first thing on your mind while designing a card. Your card needs a striking design and print effect that doesn’t make it get lost in the horde of other business cards. For instance, a spot UV effect attracts the eyelids that you can use to focus on a specific message for the client. A combination of base and front colors also matters as that will make the card readable even from a decent distance. Choosing a not-so-common paper material will make the card stand apart in itself.
The Tactile Approach
Besides the visual appeal, you need to create something that delivers just the right message, compelling the client to take an action. While you can’t create a landing page on the card, mentioning your offerings in an easily understandable way can help. Be sure not to clutter the information as that will again make the card get lost in the crowd.
You can check out various design options available with a commercial printer in Brisbane to find the best match for your brand and business.