Every day, hundreds of so-called experts were quoted in newspapers, on radio, in news-oriented websites and on television. But these same media advertising cost thousands of dollars. We never questioned the budget lines for the cost of advertising, but we often refuse to add a line for public relations services.
Well, they were wrong. Ask any producer, entertainment executive, restauranteur, innkeeper or book publishers how important reviews of the product, and they will tell you there is a direct line to purchase. You can get public relations services through https://www.stanfelmedia.com/public-relations.
When you read a review of a new restaurant, or a nice note pair of earrings that are unusual in the holiday gift guide, or watching kate winslet wearing the latest fashion design, you see the direct result of public relations. Sales skyrocketed.
For the service industry, however, that the “line” for sales is bleak. The strength of public relations built in a layering effect, where any mention in the press heighten your visibility, add another layer of credibility of your company. Credibility in turn creates a desire among viewers and listeners to pay attention to you. As a result, you have been approved by a credible, objective third party.
No matter what your business, you sell a picture of yourself, your products and services. Managing the public relations image. Whether you represent a Fortune 500 company or a private company, the placement of media interviews on radio and TV and in print increase your perceived value, and the value of your company, in the eyes of your customers, clients and your industry.