There are countless website design firms and each one claims to provide the best solutions in comparison to all the other firms. For a business looking at all the different providers it can become quickly confusing and when faced with a deadline and a growing need for a better online presence, making a choice is difficult and critical.
In order to make the best choice for your current situation, you must evaluate each design firm you are looking at and make an informed decision based on your research and not the firm’s sales pitch. There are several key factors you have to determine before you contact a single designer.
Does the company provide SEO optimization in the web design–
Website design and search engine optimization are so closely related that the lack of planning for SEO during the design and layout of your website will be a handicap in how search engines interact with your site during indexing and ranking.
If your designer understands SEO and plans for online marketing during the design phase your site will see massive returns on your investment in way of traffic and customer conversions.
Everything on your website from the content, layout, page titles to even the website name itself is all part of SEO and factored by the search engines. Ask any potential design firm about relevant links, keyword research, meta tags and on-site optimization. If you do not receive educated answers your website will suffer for their inability.